LeBron James is Phanincentering the podcast world, and he will be joined in the new venture by retired NBA player and ESPN analyst JJ Redick.

The show will be called “Mind the Game,” and its premise is to dive deep into basketball.

What the show won't have at first is corporate sponsorship.

“I’m really proud of what we’ve done to innovate in sports media,” James said to The Athletic. “When I do a project, the only thing I think about is whether me and my friends would watch it. That is definitely the case with ‘Mind the Game.’ Everything doesn’t need to be designed for internet culture and clicks.”

The show will debut on Tuesday, with each episode lasting no more than an hour.

Redick spent 15 seasons in the NBA and has been in the media since he retired. When Doc Rivers left his post as an NBA analyst to coach the Milwaukee Bucks, Redick was promoted by ESPN to the network's No. 1 broadcast team alongside play-by-play broadcaster Mike Breen and analyst Doris Burke.

James, in his 21st season, is averaging 25.5 points, 8.1 assists, and 7.2 rebounds for the Los Angeles Lakers.

“It’s meant to be a very free-flowing conversation about the sport and about the game,” Redick said to the Athletic. “If you look at it in a very simplistic way, it’s just about basketball.”